Client: Sun Global Investments | Project: Spearheading Financial Innovation | Expertise: Corporate
We have successfully positioned Sun Global Investments at the forefront of financial innovation, by launching an inspirational media driven thought-leadership strategy for the firm in the wealth management and emerging market sector. We implemented a robust communications drive around the recent launch of the firm’s listing of the world’s first Indian fixed income ETF on the London Stock Exchange. Coinciding with the Indian Prime Minister Narendra Modi’s inaugural visit to the UK, this provided meaningful context for the announcement; we in turn ensured Sun Global became the go-to opinion leaders on the “India-UK trade” narrative. The results of our activity include ongoing coverage in specialist titles, dailies such as The Financial Times and Wall Street Journal to national TV appearances such as on BBC News, Bloomberg TV and CNBC.