STERLING MEDIA’S COMMUNICATION CAMPAIGN FOR #WHATIREALLYREALLYWANT WINS SILVER PRIZE FOR “VIDEO PROJECT OF THE YEAR” AT BRITISH MEDIA AWARDS 2017
The global PR and viral campaign for the film #WhatIReallyReallyWant by Project Everyone, supported by Getty Images and SAWA and launched by the international communications agency Sterling Media, was awarded the Silver prize for Video Project of the Year at the British Media Awards 2017. Taking place at The Hilton Park Lane on 3rd May 2017, the British Media Awards recognise ‘excellence and innovation’ across the industry. Other shortlisted nominees included fellow winners Shotglass Media and New Scientist, as well as The Guardian and The Economist.
On the 20th anniversary of the release of the Spice Girls’ Wannabe video, the campaign marked twenty years of Girl Power with the updated version “#WhatIReallyReallyWant”. The film reflects the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. The campaign was supported by Getty Images and SAWA. The video received support from high profile personalities such as Spice Girls Victoria Beckham, Melanie C and Emma Bunton on Social Media, the public and international media to help it generate a spectacular 150 million views online in just a few days of its launch. The video was the 3rd highest trending topic in UK on Facebook in the first 24 hours after release.
Sterling Media managed the global communications campaign for #WhatIReallyReallyWant, playing a vital role during its development alongside Project Everyone. Sterling Media was able to make an impact on the film through securing talent such as Bollywood actress Jacqueline Fernandez, who opens the short film with a spirited performance. Sterling Media launched the film globally, securing coverage for #WhatIReallyReallyWant and the Global Goals in mass media across Europe, USA, India, the Far East, Australia and Africa.
In September 2016, World Leaders marked the first anniversary of the adoption of the Sustainable Development Goals. These Global Goals are a mighty plan to end poverty, fix climate change and address inequalities over the next 15 years, but they will only succeed if they address the needs of the most marginalised first, particularly those of girls and women. Issues like quality education, an end to violence, an end to child marriage and equal pay for equal work need to be at the top of every government’s agenda in order to give the Goals the best possible start.
Founded by renowned filmmaker Richard Curtis for the United Nations and supported by the Bill & Melinda Gates Foundation, Project Everyone launched the United Nations’ Global Goals signed by 193 world leaders at the UN General Assembly in September 2015. Project Everyone, with partners from across the world, convened the first Global Goals campaign to fight and achieve Goals which are salient, financed and focused on girls and women.
Speaking about the recognition of #WhatIReallyReallyWant at the British Media Awards, Natasha Mudhar, CEO and MD of Sterling Media said: “On behalf of everyone at Sterling Media, we are honoured to have received the Silver Prize for Video Project of the Year at the British Media Awards. We would like to thank the judges at the British Media Awards and the event organisers, as well as congratulate our fellow award winners. We are delighted that the film #WhatIReallyReallyWant, launched with our partners at Project Everyone, is receiving wider recognition. Sterling Media was launched with the mission of brining brands closer to their purpose and we hope the accolades and response that #WhatIReallyReallyWant film has received are indicative of the wider positive impact it has made.”
Sterling Media is an international business and communications consultancy established in 1995 to represent countries, corporates, consumer brands, celebrities, charities, governments and thought-leaders. The company is recognised for being at the nexus of convening government, corporate, media, NGOs and celebrity, to help develop incisive business and communications strategies to bring clients closer to their purpose and ultimately the people they wish to reach.
Watch the film #WhatIReallyReallyWant: here