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India’s most iconic; luxury-fashion brand Raghavendra Rathore Jodhpur will open its doors to the international market with the launch of a debut collection in the United Kingdom in January 2016.
A pioneer in the menswear luxury segment, Raghavendra Rathore Jodhpur is the brainchild of design doyen Raghavendra Rathore, who is credited for reinterpreting the concept of Indian Royalty through design and luxury innovations, blending global sophistication and impeccable quality the Raghavendra Rathore Jodhpur brand is driven by a holistic vision of luxury, inspired by the “old world charm” of Rajasthan in India, with a clean and modern sensibility. Renowned for cutting-edge designs and pushing the boundaries of fashion familiarity, the Raghavendra Rathore label is synonymous with the revival of the iconic Bandhgala jacket and Jodhpur Pants (Jodhpur breeches), where 1400 years of regal Jodhpur heritage has been interspersed with contemporary design. Its coterie boasts of industry stalwarts, socialites, aristocrats, celebrities and public figures across India and international markets.
For its international launch, Raghavendra Rathore has curated a bespoke collection combining opulent luxury and renowned heritage to bring a traditional twist to the wardrobe of the modern man.
The Equestrian Renaissance – Rathore Breeches
Renowned as much for its cultural wealth as for its equestrial passion, riding breeches being its contribution to the world of fashion, Jodhpur’s flamboyant lifestyle has always throbbed with joie der verve that mixes with the sands of its legacy and makes it a magical destination. The regal game of polo has historically been associated with The Royal House of Jodhpur forming a collaborated theme that eeds a reflection of our times and much care and preservation. This further reestablishes the bond of a certain lifestyle, thereby bringing people from international backgrounds to connect with this sport.
From this, the brand’s focal point is to exude the intricacies of rural craftsmanship and infuse it with contemporary design and modern aesthetics, with the central theme of Polo — often referred to as the ‘sport of kings’ — giving the brand a particular historical and cultural significance to Rajasthan.
Iconoclastic Legacy of the Classic Rathore Bandhgala
Inspired by 1400-years of rich history, the Jodhpuri Bandhgala Jacket, available in both short and long lengths, has today become synonymous with the Raghavendra Rathore Label. Worn by royalty and nobility from generation to generation, the Rathore Classic, patented Bandhgala is a global statement of sophistication and style, with the Rathore moniker symbolising culture as much as it does fashion. Designed exclusively by the atelier, it exemplifies the hallmark of Indian Heritage on a global landscape, modern Indian sophistication and the grandeur of India’s bygone era. It is truly a relic of the noble aristocracy back at the time when Maharaja Sardar Singh patronised this attire and gave it a new dimension and appeal. This fashion element is a reflection of that ethos for the brand taking 33 hours for a craftsman to immaculately tailor this timeless garment to perfection.
The versatility of wearing “The Jodhpuri Bandhgala” in numerous fashions, classic or contemporary, amalgamates effortlessly the vibrancy of cool, chic glamour while anchoring legacy and tradition. It has been the brands constant endeavour to reinvent this suit and project a contemporary yet slick appeal for the modern man and now international fashionistas can experience the richness of the bespoke Bandhgala, once enjoyed by India’s elite club of Maharajas, and today revived into thread by a royal himself.
Waistcoats and Waistcoat Sets
Raghavendra Rathore has crafted a signature style creation of waistcoat sets and waistcoats for men to wear as either ethnic dressing or to perfectly complement Western looks such as with tailored shirts, suits and (Jodhpuri) pants. Bright block colours or patterned fabrics can glam up a sophisticated look with soberness and richness. Raghavendra Rathore has also perfectly introduced velvet based waistcoats to add a regal touch to any ensemble. For a more Ethnic inspired look, longer versions of waistcoats can be worn over kurta or dhoti suits, a classic ensemble.
Kurtas, long or short, are one of the most versatile of Indian fashion items which can be worn solo or as part of an ensemble such as with waistcoats. Wear them with a pair of denims or straight cut pants for a modern Western twist. Team them with waistcoats for an Ethnic twist. The kurta is a great option for formal affairs as well as a stylish casual choice for everyday wear.
Carrying on the tradition of the aristocratic tailor services, the brand specialises in giving an eastern philosophy to the meticulously customised apparel, that speaks volumes regarding the precision and care that goes behind the making of it. Techniques of tailoring have been adopted from 1400 years of handcrafting that was inimitable to the isolated Thar region. Each inspirational template is diverse as the selections in design are made depending on which house of royalty it is coming from. The intent is to work with the classic timeless fits and structuring that add authenticity and relevance to every ensemble. There is an extreme methodical process that is followed from measuring to fabric selection, customisation and fittings, to, ultimately, completion of the garment.
A member of the Jodhpur Royal family, Raghavendra Rathore began his creative journey with the study of Renaissance Art. His path into fashion was given firm foundation at Parsons School of Design in New York, which paved the way for him to work with Donna Karan, New York (DKNY) and subsequently, Oscar de la Renta. The influences of such iconic fashion institutes gave Raghavendra Rathore the impetus, desire and devotion to launch his own fashion label in India. From his immense creativity, inimitable style and exquisite flair, so was born the Raghavendra Rathore label in 1994.
Raghavendra Rathore cites his creative inspiration as drawing from his culturally and historically rich royal ancestry in Jodhpur, Rajasthan. He brought Jodhpurs and Bandhgalas, two popular fashion exports from India, to prominence; both styles gained iconic status and consequently promoted and preserved the heritage of Rajasthan culture. Raghavendra Rathore holds the copyrights on both the styles as a means to preserve its authenticity.
Speaking about the launch of the brand in the UK, Raghavendra Rathore says: “I’m excited the UK will get to experience, firsthand, the flamboyancy of the Maharaja’s of Jodhpur, transposed in time by my meticulous craftsman and presented with a dash of British elegance. The collection highlights will be Classic Bandhgala Nehru jackets, Jawar waistcoats, Jodhpur breeches and Achkans, all of which will beautifully complement the soul of London. I’m also honoured that the designs and the cuts of my rural craftsman have found a place in a global hotspot like the UK, and this means a lot to my team.”
The design diversity that the atelier offers also expands to aspects of interiors, product design, accessories such as scarves and cufflinks, shoes and other areas of lifestyle, which are also due to launch in the UK later next year.
In the United Kingdom, Raghavendra Rathore operates via a By Appointment Only service. For more information, please visit:http://www.rathore.com/bespoke.php