Client: Project Everyone | Project: Breaking the Internet to Create Change | Expertise: Charity, International, Entertainment
We helped girl power break the Internet for Project Everyone’s disruptive film #WhatIReallyReallyWant – a remake of the Spice Girls’ track Wannabe. Launched on 8th July, the 20th anniversary of the release of the video, the campaign marked twenty years of Girl Power reflecting the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives.
The film was shot in Mumbai, Cape Town and London and picked up 5 spice girls in each country, they included: in India (Bollywood star Jacqueline Fernandez), Nigeria (Seyi Shay – the Rhianna of Nigeria), South Africa (Gigi Lamayne, Moneoa), UK (music group M.O), USA(Larsen Thompson) and Canada (Taylor Hatala).
The video received support from high profile personalities such as Spice Girls Victoria Beckham, Melanie C and Emma Bunton, the global public and international media to help it generate a spectacular 150 million views online in just a few days of its launch. The video was the 3rd highest trending topic in UK on Facebook in the first 24 hours after release.
Sterling Media managed the global communications campaign for #WhatIReallyReallyWant, including managing the media activity at the film’s preview at Cannes Lions, playing a vital role during its development alongside Project Everyone. Sterling Media was able to make an impact on the film through securing talent such as Bollywood actress Jacqueline Fernandez, who opens the short film with a spirited performance. Sterling Media launched the film globally, securing coverage for #WhatIReallyReallyWant and the Global Goals in mass media across Europe, USA, India, the Far East, Australia and Africa.
Some of the awards and accolades the film has achieved to date include:
- Silver Finalist – British Media Awards 2017
- Campaign of the Year – Asian Media Awards 2016
- Finalist – PR Week Asia Awards 2016
- Recognised as one of the best cause related campaigns of 2016 by Marie Claire Magazine