Client: Sister Sledge | Project: Re-launching an Iconic Brand | Expertise: Charity, International, Entertainment
Sterling was tasked to further elevate the profile of one of the most iconic music groups in history Sister Sledge. We aligned the brand to major hero projects and personalities, to involving the ladies in activities to appeal to a global and youth audience, generate standout global exposure.
In addition to empowering Sister Sledge’s music brand, we have helped develop a unique narrative for through the lens of gender equality and girls and women empowerment. Our activities included a major media blitz and identifying key events and NGOs to partner with in line with core messaging.