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Client: Ralph & Russo | Project: International Celebrity Seeding | Expertise: Luxury, Consumer

Taiwanese model and actress, Chi-Ling Lin, attended the Longines Cup Gala Dinner in Barcelona, Spain as the guest of honour, wearing a custom Ralph & Russo Couture gown.

Sterling was tasked to secure hero media coverage in select outlets reaching a HNI audience in the Far East. A complementary influencer engagement programme was also launched to strategically generate online talkability.