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Client: Gemfields | Project: International Launch | Expertise: Luxury, Consumer

Gemfields, the word’s leading coloured gemstone producer, unveiled one of the most high profile fine jewellery collaborations the world had ever seen. Working with 36 leading international designers, Gemfields’ goal was to demonstrate the unique beauty of rare coloured gemstones and to draw attention on a global scale to the fact that you can own precious gems with a completely clear conscience.

Sterling was tasked to elevate the profile of the Indian fine-jewellery designers part of the unique collaboration. We handpicked journalists globally to engage them in each juncture of the campaign’s journey – from sharing brand toolkits, inviting them to the official launch to providing exclusive imagery and securing interviews with relevant spokespersons – to generate positioning media coverage