Our Expertise

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OUR EXPERTISE

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Public Affairs is an important tool in actively managing a client’s reputation

Local is no longer the norm and international the exception. Whether we need to act as the international hub for a global campaign with centralised management or work in line with international guidelines to implement a strategy locally.

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Building a reputation can take a lifetime, but it can be lost in an instant.

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We strategically select the most effective marketing channels to communicate a message.

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We excel in experiential campaigns for clients whether this is to inspire audience engagement around a new product launch via a stimulating outdoor session or stunt, create talkability around a particular issue or message, distribute branded merchandising to encourage trial, or to organise a regional road-show using mobile marketing units for data capture.

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Our campaigns are an integrated mix of both on and offline activities, reflecting a more savvy target segment. Through social media optimization, our focus is not only retention and acquisition but also measurability.

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Sterling has extensive experience in the sport marketing arena from representing sporting talent internationally, sponsorship activation, merchandise and licensing to rights management, and devising strategic PR campaigns for ticketed or branded events.

Sterling works with a range of UK and international charities and NGOs looking to raise their voice to attract new patrons, celebrity ambassadors, endorsements, political support, media attention, and fundraising.

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The Indian film industry alone is expected to be worth over $5bn in the next 2 years.

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Brand marketers are increasingly leveraging the world of entertainment, film and the arts to reach today’s consumers and target new audiences.

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We offer bespoke consultancy, insight, knowledge and creativity to an array of established and emerging luxury brands looking to extend or retain their market share in the UK and international markets.

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Sterling’s lifestyle team are specialist marketers with the expertise and insight to launch and sustain awareness.

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Sterling has a specialist team of marketers that are experts in communication issues, products, services and campaigns.

Key to effective issue or crisis management is pro-activity and to formulate a pre-crisis strategy.